About The Customer

In high performing businesses, everyone focuses on delivering excellent customer service and consistently winning in the marketplace.

At ‘The Customer’, we work with ambitious leaders to significantly grow your business. We combine our focus on both your customers and your people. The results are powerful…high growth and increased profitability for your business and a passionate, committed team of people with a reputation for outstanding service with your customers.

How we can help

At The Customer, we focus on two areas of your business that are critical to your success: Sales and People. We help you better understand your customers and what's important to them.

We deliver improvements in customer experience and customer referrals. As a result, you’ll enjoy more profitable revenues. But you need your people to execute these strategies effectively.

We work with leaders to develop high performing teams by engaging your people to deliver amazing service to your customers. We help your people become as passionate as you are about your business. Through consulting, coaching and training we can help your business in the areas below...


Growing your business

  • Effective networking
  • Competitive proposals
  • Generating opportunities
  • Fee negotiation
  • Customer loyalty
  • Account management


Developing you and your team

  • Recruiting and on-boarding
  • Engaging employees for results
  • Communications that drive action
  • Executive and team coaching
  • Developing tomorrow's leaders

Who We Are



3 things customer focused companies do to drive growth

Companies that are truly customer focused, think firstly of their customers.  Their intent is always to focus on what’s best for their customers, even when it’s not in their own best interests. There are lots of examples of this...

read more

8 ways to dramatically increase employee engagement

Many organisations run an annual employee engagement survey to determine how happy and involved their people are in their roles and with the company.  Leaders then review the results and comments from the survey...

read more

Top 10 tips to win your next sales pitch

Competitive proposals are often won and lost at pitch/ presentation stage.  We’ve seen lots of situations where teams in winning positions ahead of the pitch, have subsequently lost.  We’ve also worked with teams who’ve...

read more