About The Customer

In high performing businesses, everyone focuses on delivering excellent customer service and consistently winning in the marketplace.

At ‘The Customer’, we work with ambitious leaders to significantly grow your business. We combine our focus on both your customers and your people. The results are powerful…high growth and increased profitability for your business and a passionate, committed team of people with a reputation for outstanding service with your customers.



how we can help

At ‘The Customer’, we focus on three areas of your business that are critical to your success: Sales, People and Communication. We help you better understand your customers and what’s important to them.

We deliver improvements in customer experience and customer referrals. As a result, you’ll enjoy more profitable revenues. But you need your people to execute these strategies effectively.

We work with leaders to develop high performing teams by engaging your people to deliver amazing service to your customers. We help your people become as passionate as you are about your business. Through consulting, coaching and training we can help your business in the areas below…


Growing your business:

• Effective networking
• Build strong customer relationships
• Winning competitive proposals
• Generating and converting opportunities
• Pricing and negotiation
• Customer feedback and loyalty
• Account Management


Developing you and your team:

• Executive and team coaching
• Developing key talent for success
• Recruitment, onboarding and re-onboarding
• Employee and team engagement
• Career planning and appraisal

Delivering with impact:

• Executive and key-note presentation
• Internal communication planning
• Pitch preparation and rehearsal
• Meeting and workshop facilitation
• Event MC
• Personal interview preparation

Who we are

Derek Howard

Derek is the founder and CEO of ‘The Customer’. He is passionate about helping leaders build stronger customer relationships, win more business and increase team engagement. Always with a focus on excellent service and strong commercial results.

He has over 20 years’ experience working as a sales and marketing consultant and an executive coach. Derek has developed and delivered training programmes and coaching throughout Europe on sales, pitching, fee negotiation, relationship building, networking and key account management.

He also coaches and advises senior executives and their teams on their business growth, people engagement, talent development and communication strategies.

Derek works with other experienced sales and people specialists to coach, train and advise clients in meeting their growth ambitions.



“Derek knows our business really well, brings content to life in a very practical way and supports and challenges our participants in a way that helps them develop exponentially and transfer their learning to their work immediately. He is totally committed to our success”.

Cristina, Human Capital Director, Valencia, Spain

“The Customer gets to the heart of what matters in driving business growth and team dynamics. They’ve made a positive difference in our company’s customer engagement and continued financial performance”.

John, Marketing & Business Development Director, Dublin, Ireland

“Derek really knows how to put clients at the centre of our thinking. He has helped me better understand my client and what’s important to them; how to be much more successful in competitive proposal situations; and helped me in developing my Account Management skills”.

Ana, Key Account Manager, Zurich, Switzerland

“Derek has an uncanny ability to get you to focus on your audience, your customer – what they want, what they are interested in, what they understand. For anyone trying to cut through the noise and deliver a pitch perfect presentation, Derek is your man.”

Doone, Tax advisor, Dublin, Ireland

“I’ve done multiple public speaking training courses and yours was far better than any others I’ve attended.”

Shane, Technology Consultant, Dublin, Ireland

“You helped me to understand competitive selling in a much more complete way. You provided detailed analysis and fantastic insights on the most important aspects of the sales process. I now have a much greater appreciation of the need to understand what my clients really need and to look at the sales process completely from the client’s perspective”.

Oganes, Senior Business Development manager, Moscow, Russia


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